This is a support campaign! -
Help us to create the new Alava Shop!

Alava Shop's first 5 years have been rocky fromone stormy global situation to another and we need help to continue and develop our business. No rain - No flowers!

Alava shop is a brick-and-mortar store and online store of Nordic fashion and lifestyle products founded in 2019 by fell Ylläs, in the heart of Äkäslompolo village. Especially home to Finnish fashion, books and lifestyle products, Alava Shop has found its place in the unique surroundings of Lapland and is a company loved by travelers and locals alike.

Alongside the new selected collections, we have built a customer-oriented and circular economy-encouraging high-quality Pre-Loved concept, which helps our customers' used wardrobe gems find new homes. In addition, our services includes clothing care and repair sewing service.

The challenges

After operating for only a few months, the corona pandemic closed our store's doors in the middle of the busiest spring season. Our very first year of operation fell helplessly short and the company's vital income was lower than predicted. We have been catching up for almost five years in very challenging conditions. The post-pandemic period has not lived up to expectations and the following consequences of the war in Ukraine have been drastic.

We have tried to adapt to the changes and have taken measures to improve the situation. Pre-orders are minimised and we only make well-thought-out purchases for new products . The cost structure has been reduced to the absolute minimum and resources have been carefully targeted. The direction is right, but change rarely happens immediately.

Situation

Now we have an opportunity to continue in a new, better office. With the new space, our expenses will decrease and the business area and opportunities will expand. The new space enables wider visibility and more independent and free daily activities.

The future business space has a long history, which comes with a unique atmosphere. With this expansion, we can raise Alava Shop to a new level and make the store even more functional, attractive and simply more enjoyable for our customers. We want Alava Shop to create well-being for both employees and visitors.

So help us move forward by participating in our support campaign! We will continue to enable Alava-experiences for our customers and offer and develop our services that encourage the circular economy sustainably, along with the resale of Nordic and domestic brands.

The sales goal of the campaign is €10,000, which would enable the stabilization of operations for the coming winter season, as well as a more extensive renovation of the new space . If the whole €50,000 goal is met, we would be able to pay important receivables and be able to guarantee the development of operations and the creation of new ones in the long term. With the proceeds of the support campaign , we aim to strengthen the selection of new collections as well as to develop activities that promote the circular economy, such as our Pre-Loved activity, clothing repair service, the selection of clothing maintenance products and care workshops.

Campagn inspiration

Our campaign 'No rain - No flowers' started in my own garden this hot and dry summer within the fells. Taking care of flowers and herbs daily served as a counterweight to the pressures of entrepreneurship and a kind of recovery rite. Cornflowers were the only flowers that bloomed in the drought. Caring for and eventually drawing the blue flower brought relief in the midst of stress.

Pre-order products!

Sale period 11.10.24-20.10.24.
Delivery in November 2024.

Thank you for your support,

Jenni Alava , founder of Alava Shop